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B
Most people have a favourite colour, and how people feel about colours depends on their culture. This can be very important to people in business that sell products(产品) all over the world. They might choose a colour because they think it is exciting or nice, but in another country, that same colour could be used to give a sad meaning. Look at these examples.
If you ask someone in Britain what the right colour is for a bride(新娘) to wear, the answer will be white. In China and other Eastern countries, brides often wear red because the colour red means good luck and happiness. Red is an unusual colour for a British bride to wear. In Britain, red is used as a sign of danger. Road signs and warning things are often in red. In Eastern cultures, the colour red does not mean you have to be careful.
In Egypt, yellow is the colour for death(死亡). In Britain and other Western cultures, death and funerals are usually linked to the colour black, but in many Eastern countries, white is the colour people think of when it comes to death and funerals.
Many people like the colour orange because it is bright and exciting. Some advertisers(广告商) will not use orange in their advertisements because people may think the products are cheap and not very good.
In a word, colours have different meanings in different cultures. We should learn to choose the right colour in some special situations.
(
) 5. The colour red in Eastern countries means
.
A. comfortable life B. good luck
C. a new start D. a good hobby
(
) 6. Why does the writer give so many examples in the passage?
A. To choose a favourite colour for readers.
B. To introduce different colours in the world.
C. To help advertisers decide the right colours in their advertisements.
D. To tell readers different cultures have different meanings to the same colour.
(
) 7. Which of the following shows the structure of the passage? (①=paragraph 1)

(
) 8. What is the passage mainly about?
A. Advertisers' favourite colours.
B. The history of different colours.
C. Cultural differences between Eastern and Western countries.
D. Colours in different cultures.
答案:5.B 6.D 7.B 8.D
解析:
5. 细节理解题。根据文章第二段"In China and other Eastern countries, brides often wear red because the colour red means good luck and happiness."可知,东方文化里红色代表好运和幸福,对应正确选项B。
6. 推理判断题。文章开篇就点明人们对颜色的感受由自身文化决定,同一种颜色在不同国家可能有完全不同的含义,作者列举多个不同颜色在不同文化的含义实例,就是为了说明不同文化对同一种颜色有不同的解读,对应正确选项D。
7. 文章结构题。本文第1段总起全文,提出"颜色的含义由文化决定,不同国家同一种颜色可能有不同含义"的核心观点,引出下文举例;第2、3、4段是并列的分述段落,分别列举红、黄/黑/白、橙三类颜色相关的跨文化含义差异的实例;第5段总结全文,再次点明主旨,属于典型的总-分-总结构,对应选项B的结构示意图。
8. 主旨大意题。通读全文可知,文章围绕不同文化中颜色的不同含义展开介绍:A选项仅涉及广告商相关内容,过于片面;B选项的颜色历史文中没有提及;C选项的东西方文化差异范围过大,偏离核心主题,只有D选项"不同文化中的颜色"准确概括全文内容。
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