四、阅读理解
1:20 P.M.
Peter E. 1:00 p.m.
Thanks for meeting today. I want to talk about the new ad campaign (活动) we just started. Can you give me the latest statistics (数据)?
Bob 1:02 p.m.
Sure. The customers (顾客) out here in the East is responding very well to the ad. Our sales have gone up by about 40%. I think the emotional aspect (情感方面) of the ad is working.
Peter E. 1:04 p.m.
That's really good to hear. Is there anything we should pay attention to?
Bob 1:05 p.m.
I'm just worried about the costs. I looked over the budget for the campaign, and it seems quite high. I'm not sure if the rising sales will cover the costs.
Camilla 1:07 p.m.
That's what I was thinking too. My area isn't seeing the same rise in sales as Bob's. And the costs are similar here as they are in the East.
Bob 1:09 p.m.
We should rethink when and where we play the ads. The sales rises are coming mainly from younger people. Maybe we should centre more on social media (社交媒体) instead of the traditional and more expensive ways like television.
Camilla 1:10 p.m.
I completely agree.
Peter E. 1:11 p.m.
That's truly something to think about. I'll bring this up to my team here. Camilla, can you give me your statistics?
Camilla 1:12 p.m.
Sure. Our sales saw a slight rise of 5% last month.
Peter E. 1:13 p.m.
OK. Thanks. Can you send me the detailed reports by the end of tomorrow?
Type a message
() 1. What does Camilla say about the sales in her area?
A. They've improved.
B. They've gone down.
C. They've stayed the same.
D. They've risen a lot.
() 2. Why does Bob think advertising through social media is a better way?
A. Because it is easy to use social media.
B. Because fewer people are used to social media.
C. Because the company will appear quite cool.
D. Because it can attract young customers more easily.
() 3. According to the passage, how does an ad work best?
A. It shows a lot of different feelings.
B. It catches people's hearts.
C. It includes a very simple message.
D. It covers some slight ideas.